Work
Case studies in trust, scale, and evidence
Five engagements exploring the same underlying question: how do you build a trustworthy design practice when the products you create affect decisions people cannot afford to get wrong?
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OCAS · OntarioColleges.ca native app, iOS and Android · 2014 to 2015
The gate on a $1.3M build
A $1.3M public native app used by applicants to Ontario's public colleges, with little tolerance for a confusing screen.
A gate you never close is not a gate. The job was being willing to close it.
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Ontario Health · Health811 · 2022 to present
Designing the conditions for trust in AI supported health navigation
A province-wide public health service was about to bolt AI symptom assessment onto a service listing.
I reframed the evaluation around trust conditions, not model performance.
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Ontario Health · Health811 · 2022 to present
Research at provincial scale: 1,000 Ontarians and the vendors in between
A structured research plan failed because the method did not fit the residents it was meant to serve, while partner sessions were structured in ways that encouraged agreement instead of producing reliable evidence.
The method bent to the people, not the reverse.
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OCAS · 2015 to 2021
Zero to one for applicants the system could not see
International applicants were routed through a domestic flow that structurally could not serve them.
I do not wait for research budgets. I find the closest source of user pain and systematize it.
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APPTUI · 2012 to 2015
Adaptive interfaces before their time
Remote controls needed a different design for every app and device they connected to, with no existing playbook.
We solved the design and the engineering. We never solved distribution.
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