About
Tudor Whiteley
I started in early web and mobile product teams, prototyping interfaces before many of today's patterns existed. From there I moved into agency work and then team leadership, building the design organization at eMedia, 2008 to 2011, into the operating model I still use today. That path led to provincial scale public platforms, from OCAS's international application systems to Ontario Health's Health811, where I lead UX today and sit as the invited UX representative on the AI Governance Table. In 2025 and 2026 I was Head of Product Design at Finnx, an AI reconciliation product, where I designed the conversational interface for a system built to abstain rather than guess. Finnx closed in August 2026 when the funding round it needed did not complete.
Beyond the day job
Selected by Microsoft as an Artist in Residence, I spent a week in Seattle with a development partner, prototyping interactive 3D text and lighting effects on Microsoft's own platform.
Alongside UX leadership, I have delivered 3D environmental visualization projects for clients including Lockheed Martin, Agnico Eagle, and Calian through independent studio work (Ironfin).
Certifications
- UX Certification with a specialty in Management, Nielsen Norman Group, working toward the UX Master Certification
- Certified Usability Analyst, Human Factors International
- Customer Experience Leadership, Acceleration Academy
- Agile and Lean UX
- Ideation Techniques
- Facilitating UX Workshops
Education
- New Media Design Post-Graduate Program, Sheridan College
- Honours BA, Fine Arts, McMaster University
Toolkit
- Figma, Adobe Creative Suite, Sketch, prototyping against live system behaviour rather than simulated states
- Jira, Confluence, Miro, FigJam, Slack, Microsoft Teams