Tudor Whiteley UX Design Leader

How I lead

One operating model, run since 2008

Small groups explore. One owner executes. Peers review. People develop by strength. Decisions get made on evidence.

  1. The operating model

    Since 2008, small groups explore at project kickoff, one design owner carries execution, and structured peer review is the quality gate.

    It started with a fourteen person team at eMedia, and it is still how I run work today.

  2. Develop by strength

    I inherited designers who struggled to produce visuals but conceptualized brilliantly. I positioned them where they were strong and paired them with strong craftspeople. Both improved.

    Develop people, do not manage them out.

  3. Evidence over persuasion

    I showed them the call volume and the decision made itself.

  4. The translator

    I am fluent across the C suite, product, engineering, QA, research, and policy.

    I drive to the decision everyone can execute behind.

  5. Partners and vendors

    I hold quality to the same standard across organizations I do not control: mockups up front, clear specs, review rituals, and research standards.

    Structural escalation, when a practice needs executive weight behind it.