Tudor Whiteley UX Design Leader

Design leadership for trust-critical products

I design for products where trust is the product, and I build the teams that keep it that way.

Fifteen-plus years of turning what users actually do, not just what they say, into product decisions across government, healthcare, education, and consumer mobile.

Start with the work How I lead
Millions of Ontarians served by platforms where I have led UX design
6 vendor teams aligned under one design governance practice
1,000+ residents in co-design sessions I led
15% support call reduction traced to a single fix

Featured work

Selected engagements

  1. An AI that refuses to guess

    A system built for an audited domain, where a confident wrong answer costs more than no answer at all.

    I designed what happens when the machine declines.

    Read the case study

  2. Zero to one for applicants the system could not see

    International applicants were routed through a domestic flow that structurally could not serve them.

    I do not wait for research budgets. I find the closest source of user pain and systematize it.

    Read the case study

  3. Designing the conditions for trust in AI supported health navigation

    A province-wide public health service was about to bolt AI symptom assessment onto a service listing.

    I reframed the evaluation around trust conditions, not model performance.

    Read the case study

How I lead

Since 2008 I have run design teams on the same model: small groups explore, one owner executes, peers review. People develop faster when their roles build on their strengths. Decisions get made on evidence.

Read how I lead