Successful CDAP Application
The Canada Digital Adoption Program (CDAP) is a government initiative designed to help Canadian businesses embrace digital technology. It offers grants and zero-interest loans to develop and implement digital adoption plans, supporting businesses in their digital transformation.
In my role, I steered a local nursery through a successful CDAP application, focusing on a strategy to enhance their digital presence with clear business objectives. We implemented a user-centric design to improve site navigation and engagement, measured by key performance indicators (KPIs) such as increased page views and reduced bounce rates. The integration of mobile optimization and user feedback tools aimed to elevate customer satisfaction and retention rates, essential KPIs for online business growth. This comprehensive approach ensured alignment with CDAP's goals and delivered measurable business benefits for the company.